Search results for "Big data analytics Internationalisation"

Big data analytics and internationalisation in Italian firms

2022

The chapter focuses on the role of big data in developing firms’ international e-commerce. We explore the effect of three different types of big data approaches on the probability of firms entering international markets via web sales. Specifically, we consider the following approaches: (a) use of big data managed by internal firm staff; (b) use of big data managed by specialised consulting firms; and (c) use of big data jointly managed by internal firm staff and specialised consultant firms. Applying qualitative data models on a large sample of Italian firms (about 18,900 firms), we find that the use of big data managed by internal staff or by specialised consulting firms is positively asso…